Posts in Leadership
Longing for likes: How to capture the hearts of Gen Z with a greater love.

Generation Z is everywhere. According to Lifeway’s Facts and Trends, those born between 1996 and 2014, ages 4 to 22 at the time of writing, now make up 24.3 percent of the U.S. population. That’s more than millennials (22.1 percent), Gen X (19 percent), and baby boomers (22.9 percent). This largest segment of the population is longing to be affirmed, to be loved. The trouble is that they’re seeking love where it cannot be found. Just log in, and you’ll see.

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